Sherrilynne Starkie

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy.

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February 24: this week in social media

Sherrilynne Starkie

Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016. Marcoms pros should take note of this effective channel.

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The wine blogger kerfuffle

Sherrilynne Starkie

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. Can we realistically expect bloggers to live up the same standards?

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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Small and independent retailers take note. The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people to entice those businesses. Apr 06, 2018.