Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
Idaconcpts
MAY 12, 2012
One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. Your marketing/advertising budget is limited – PPC requires that you spend money each and every day to attract visitors to your site. Since you’re selling things online, it’s best to market yourself online.
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