Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
Akamai Marketing
JANUARY 1, 2015
We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget. For our target audience, the overly slick content didn’t do as well, so we stayed with a more homey, less “advertising” feel to our content and messaging. Increased Awareness: 3,800%.
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