Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. Are you active on Pinterest yet?

Statistics 111

Statistics Marketing Travel Buy 111

Kikolani

MARCH 13, 2011

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. The former two will be more important when it comes to getting your guest post or advertisement exposure to the right kind of audience.

Research 153

Research Advertising Postrank Klout 153

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 10, 2013

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Which are under-used? B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. Retargeting: 5 New Statistics That May Surprise You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Retargeting is hot right now. Canada and the U.K.

Statistics 144

Statistics Survey Advertising Industry 144

Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Why Do Facebook and Instagram Dominate Social Advertising?

Research 112

Research Social Media Facebook Instagram 112

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Facebook Facts and Statistics. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S., and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

Social Media 145

Social Media Statistics Marketing Reddit 145

Buzz Marketing for Technology

NOVEMBER 20, 2008

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years!

Advertising 113

Advertising Statistics Study Research 113

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Ever visited a website and really wanted to know what it’s made of?

Software 81

Software Research Marketing Price 81

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast. About the Author.

Research 175

Research Facebook Compete Consultant 175

Laurel Papworth

FEBRUARY 19, 2013

Behavioural Statistics is THE job of the future and of Big Data. Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Google and Facebook captured 85% of the growth in internet advertising last year. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5:

Social Networking 223

Social Networking Tumblr Tips B2B 223

The Realtime Report

MARCH 6, 2014

A recent report from the Interactive Advertising Bureau (IAB) and InMobi examines how much people rely on smartphones for moviegoing information. 87% of moviegoers researched a movie on smartphones after seeing an ad for that movie in another medium. ” Which begs the question – are advertisers paying attention?

Mobile 164

Mobile Film Statistics Advertising 164

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 92

Analysis Report Examples Tools 92

SocMed Sean

FEBRUARY 10, 2022

On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. And 81% state they use the platform to research products and services. Instagram advertising is easy to create and manage.

Instagram 162

Instagram Strategy Marketing Metrics 162

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Users want maximum information about the product without researching much.

Strategy 172

Strategy Marketing Guidelines Review 172

Ignite Social Media

AUGUST 2, 2022

Research and find TikTok influencers in your niche that have an engaged following. Advertising on TikTok may just change the way you think about digital marketing or the platform in general. That is ‘wow’ statistics to begin with, but one thing proves us true — video is the best way to tell your story.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

JUNE 23, 2023

Data from our research partner GWI shows that 27.8% To sum it up, the research on user opinion and trends suggests that most internet users are not open to paying for social media subscriptions. 100 is the average response for all age groups. This chart shows which groups are above average (over 100) and below average (under 100).

Social Media 148

Social Media Privacy Social Networking Data 148

Hootsuite

SEPTEMBER 21, 2023

The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. Vanity metrics in advertising The online advertising industry is built on the back of impressions. But impressions and click-through rates in advertising can be deceiving.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 106

Statistics Skills Analytics Press Release 106

Convince & Convert

JANUARY 8, 2014

The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. Marketers who are facile with data, statistics, optimization, and design of experiments. Can You Increase the Budget for Everything?

Statistics 142

Statistics Marketing SMS Research 142

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social is one (crucial) lever in an integrated marketing strategy, so consumers may also learn about your brand in another channel and decide to turn to social for some quick product research. Social commerce , on the other hand, is the next frontier.

Buy 142

Buy Brands Survey Apparel 142

Keyhole.co

NOVEMBER 9, 2023

The main idea behind influencer marketing is that recommendations and advertisements from popular personalities are considered more authoritative and credible, which helps to increase sales and attract new customers. Even when stimulating sales, it can be cheaper than traditional channels like contextual and targeted advertising.

Metrics 52

Metrics Influencer Campaign CPA 52

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. In-game advertising (i.e. The online survey was conducted by Extra Mile Audience Research on behalf of the Pivot Conference between June 29 and July 30, 2010. More Than 87% Will Increase Investment in the Next 12 Months. iPhone) – 39% currently using; 42% plan to use.

Study 285

Study Social Media Survey Conference 285

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. 2018 Content Marketing Trends and Statistics You Should Know…

Template 167

Template Templates Trends Content 167

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing. In fact, industry-related research and case studies are great ways of backing up your ideas with evidence.

B2B 130

B2B LinkedIn Strategy Brands 130

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. This is also a powerful tool for competitor research. Social media advertising. That means its 875 million members are primed for business discussions and purchasing research. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Your Escape From 9 to 5

JUNE 27, 2022

You cannot even emulate marketing campaigns done by other service-based companies like consultancies or advertising agencies. The FTC has very strict rules about how a business represents itself both online and off (you’ve obviously heard of “false advertising”). Pay attention to your market research results. Cold Calling.

Marketing 40

Marketing Case Study Statistics Consultant 40

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available.

Social Media 111

Social Media Trends Report Survey 111

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. It comes very handy when decision making faces uncertainty.

Statistics 159

Statistics ROI API Analysis 159

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Guest post by Ron Stefanski. Comments.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. Trend #1: Focus on Generation Z.

Platform 272

Platform Social Media Influencer Trends 272

Webbiquity SMM

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Millennials are most trusting of social media advertising when making a purchase decision; a majority (54%) say they trusted social media ads. Small Business Trends ). MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178