Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. And we see advertisers telling stories in new and interesting ways.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. The Harlem Shake depended on community.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JULY 22, 2015

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. 4 Ways PR Is More Than Media Relations.

Policies 100

Policies Reputation Issues Social Media 100

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

MAY 4, 2011

Much like Twitter’s native mobile apps, you’ll begin seeing advertising in all forms of TweetDeck; or you’ll be able to purchase an ad-free version of it. He does social media management for @ KimberMedia and teaches for @ bgckids. TweetDeck is going to change somewhat, there’s no doubt about that.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187