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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. BRAND REPUTATION: Is it a new business or an established one? You should do your research and ask several questions.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. What Types of Campaigns Can I Run?

B2B 119
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Best of all, it’s free! Price: Free.

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What Are the Advantages of a Marketing Strategy?

The Realtime Report

This is because, believe it or not, plenty of companies take a lackluster approach to advertising. Even current customers may drift away if the competition is effective with their advertising efforts. It’s a Useful Research Method. However, never view this research in a negative light. Engage Customers Effectively.

Strategy 125
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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. Me On The Web.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities.

Privacy 195
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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such.

Review 368