Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 26, 2012

Derek Gordon notes that “From newsletters to advertising, PR to social media, it’s no secret that a good marketing strategy leverages every available channel to drive traffic to Web sites…And all it really takes is (an) old mantra: work together,” and supplies some excellent tips for what is, effectively, WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. He also lists several tools to help track and monitor your brand reputation online.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 2, 2019

When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. It’s a combination of information and advertising space for your brand. Guest post by Zack Halliwell. Image credit: 3D Animation Production Company on Pixabay. Transform Your Business Page.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. ” Guides to the Evolution of PR. Guides to Influencer and Blogger Outreach.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Unlike pure SEO management tools (e.g., Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Pricing: free to $3,000 per month. Showcase review: Comms Axis. 9) iSpionage.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. You can’t track return on investment from social media. Not directly, anyway.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. billion by 2014. 17 Compelling And Highly Usable B2B Marketing Statistics by Modern B2B Blogs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 31, 2015

It really shouldn’t be necessary at this point to “sell” top executives on the concept of business blogging, but for those still struggling, Kapil Jekishan supplies “ten of the most persuasive statistics you can bring to the presentation you’re no doubt already preparing for your boss,” including the impacts of blogging (..)

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? As long as you stick with reputable sites that keep up with Google’s latest guidelines, these are great avenues for extending the reach of your content and increasing overall online brand visibility. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 5, 2013

Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). from direct mail or print advertising). (

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

FEBRUARY 13, 2017

Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. ” — Blogging Wizard. 12) Visible Measures.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

JUNE 6, 2011

A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

FEBRUARY 23, 2012

Janet Driscoll Miller points out that the main reason for businesses to create yet another social profile page, this time on Google+, is that “Profiles help your brand SEO and help your online reputation management (ORM) efforts.” Google+ Creates Data Gold Mine For Advertisers by MediaPost Online Media Daily.

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

NOVEMBER 12, 2013

number of fans/followers) or brand reputation enhancement. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each). Deloitte University Press ). Just 14% measure it based on sales.

Statistics 226

Statistics Social Media B2B Journal 226