Waxing UnLyrical

DECEMBER 7, 2016

And while there will always be incredible worth in being mentioned in reputable publications, today’s mindset is: Why ask someone else to tell your story when you can, in your own words ? Especially if the data shows you’re able to achieve the results you want either way.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. You heard me right.

Flickr 196

Flickr Publishing Reputation Advertising 196

Waxing UnLyrical

APRIL 14, 2011

Not even permission to advertise, according 2 some studies. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Are reputation, issues management and media relations part of a promotional effort? Meaningless metric if we arbitrary assign loose value to it. PR is part of corp.

ROI 173

ROI Metrics Tourism Reputation 173

Waxing UnLyrical

OCTOBER 17, 2011

positive, neutral or negative) and prioritized according to potential reputational impact. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. We categorized these messages based on sentiment (i.e.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. And recently Apple has been striking out. Not with poor products, but by not meeting expectations. They flopped.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 25, 2014

These days, there is no better tool than social for ruining or rescuing your reputation in an instant. Josh Lyon is the marketing executive for Peppermint Soda , a full service PR agency in Manchester, specializing in branding, design, digital and advertising. Make sure you do it right. How NOT to Run Your Social Media.

Social Media 208

Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

JULY 18, 2011

That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. The common excuse is the size of the American market and one language allows for bigger budgets. Mainland Europe is extremely varied. MM: Be openminded and listen a lot.

Tweetdeck 185

Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. Which Brings Us to Problem #2: Your giveaway might actually be an illegal lottery!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” ” ~ Mike Paul, The Reputation Doctor. As of 2011, the BLS reported that only 8.7 percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3 ” ~ Global Alliance.

Issues 100

Issues Committee Report Industry 100