Small Business Mavericks

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. So here’s the question: Would any amount of reputation management help GoDaddy at this point?

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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

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Why Not Blog Marketing?

Small Business Mavericks

Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I think blogging can be more effective than online advertising at a much less expensive cost, but that’s just me. It seems that neither marketers no ad agencies have increased their value on blog content since 2009.

Marketing 164
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Build Your Social Media Plan From Your Core Strengths

Small Business Mavericks

There is a lot to be said for search engine optimization and paid advertising. Reputation management. Both have their places. But social media is a two-way conduit that requires your interaction. It’s a way for you to dialogue with your audience about your products and services or your niche and nose your way into their minds.

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Four Traditional Marketing Tactics That Work Well Online

Small Business Mavericks

Paid Advertising – newspapers, billboards, television, radio. Paid advertising has been around for a long time. The online equivalent is pay-per-click advertising, banners, and video. You still make friends, shake hands (like, follow), and socialize to gain a good reputation.

Marketing 156
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Why SEO Is Not Dead

Small Business Mavericks

Without search traffic Google won’t make money on its advertising, and good search results ensures long-lasting traffic. What’s infinitely more important going forward is the reputation of your content’s author. Increasing profits. All of that aside, however, there is reason to believe that SEO as we know it is dead.

SEO 101
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How To Start Generating Traffic On Your Blog

Small Business Mavericks

Smart Facebook Advertising. Other Paid Advertising Platforms. Reddit Advertising. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. Social Media Scheduling. Niche-Relevant Communities.

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