Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. It will also show targeting demographics and historical data about the advertiser.

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Sherrilynne Starkie

JANUARY 28, 2019

And there could be about a million other bad things that come from getting a bad reputation. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” And, it’s essential to restoring Facebook’s good reputation. People are talking about it online.

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Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

OCTOBER 28, 2012

In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos'

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JANUARY 21, 2019

Scandals such as the Cambridge Analytica data breach and rumours of Russian meddling in the US elections among others, have sullied the company’s reputation. Brands still love it as an effective advertising platform. User trust is at an all time low despite the many steps Facebook has taken to improve privacy and erradicate bad actors.

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Facebook Meme Training Privacy 150

Sherrilynne Starkie

JANUARY 26, 2013

It would appear that those of us in the PR profession have considerable work ahead to build a reputation of credibility and trustworthiness, and it’s doubtful that research like the Baylor University study actually helps in this mission. an associate professor of advertising at the University of Texas at Austin.

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Study Journal Reputation Report 370

Sherrilynne Starkie

FEBRUARY 16, 2013

You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content.

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