Dave Fleet

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A Privacy-First Digital Marketing Landscape

Dave Fleet

Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

Privacy 195
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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest.