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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. The brand trip also coincided with a 614% increase in engagements across social channels, compared to the previous 30-day period.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

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