Direct Marketing Observations

APRIL 26, 2010

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

APRIL 24, 2014

Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. Debra told us that as a non-profit, there’s no budget for advertising.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Listen and join the dialogue with Radian6. Social Media Tools.

ROI 114

ROI Social Media SEO Tips 114

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The feedback was awesome.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource.

Social Media 155

Social Media Strategy Radian6 SM2 155

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Facebook, which “ranks&# status updates via EdgeRank.

Klout 159

Klout Nielsen Influencer Social CRM 159

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Diva Marketing/Toby: The visual model of Marketing In The Round is built with “marketing” as the center and let’s call them marketing functional areas (advertising, web/digital, content, direct mail, etc.)

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Press Release 129

Press Release How To Blogger Radian6 129

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. There’s SEO, there’s email, there’s search advertising and there is network and banner advertising.

Radian6 113

Radian6 Training Communities Conversation 113

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 160

Questions Social Media Consultant Education 160

Justin Levy

DECEMBER 6, 2009

We also contacted each of the newspapers, other print publications, radio and associations to negotiate for digital advertising options, linkbacks on their websites, logo, bio and/or menu publishing. To measure the continued increase in online conversations we use a combination of Google Alerts and Twitter Search.

Social Media 153

Social Media Case Study Marketing Study 153

Webbiquity SMM

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 ROI 257

Socialized

SEPTEMBER 19, 2009

But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. And on Twitter, when someone clicks “Follow” in our profile, they are subscribing to our updates, not following us. Marshall McLuhan.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Waxing UnLyrical

NOVEMBER 1, 2010

Comment as pts moderator KDPaine Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Follow her @alexasamuels on Twitter. Follow her @alibrownla on Twitter. Follow her @aliventures on Twitter. Follow her @finslippy on Twitter. Follow her @alison on Twitter. Alexa Samuels. She mentors women to help them grow their business and live extraordinary lives.

Blogger 168

Blogger SEO Consultant WordPress 168

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Project 124

Project Upcoming News Social Media 124

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 16, 2010

Follow him on Twitter. If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. You may want to create a custom Twitter background, custom Facebook fan page landing tab (with FBML) and custom YouTube channel backgrounds. Some however see it as an opportunity.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

So, in order to be a good social media marketer, in my opinion, you should understand the tools you’re using and the communities to which you are marketing, be they ones that surround the tool itself (Twitter users) or subject matters within a certain tool (FriendFeed room about, say, cell phones.).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Savannah GA Advertising and Albany GA Advertising! If they actually advertised it, yeah, they’d hit their profit goals!

How To 240

How To Marketing SEO Training 240

Webbiquity SMM

MARCH 27, 2017

Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio). Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Google Review Count: 426. Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Bazaarvoice 56

Bazaarvoice Microsoft Alltop Radian6 56

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 124

Social Media Strategy Social CRM Foursquare 124

Convince & Convert

JUNE 14, 2012

What he said was, we had to stop confusing social media with social media advertising. In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. It’s advertising, OK? Just because it’s on a social network doesn’t mean it’s not advertising.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Got this link via Twitter and since I am just starting out in the blog world (wrote my first post this week!) advertising. November 2004.

Social Media 280

Social Media Brands RSS Technorati 280

Webbiquity SMM

MARCH 4, 2014

Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.”

Review 205

Review Radian6 Guidelines Policies 205