Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. Then target or exclude those who engaged with those videos.

Engagement 207

Engagement Video Facebook How To 207

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. Enter: lo-fi content.

Content 112

Content How To Trends ROI 112

Webbiquity SMM

JUNE 7, 2018

This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Conduct webinars on topics related to your industry. Advertise your products on other sites within the Google network.

B2B 217

B2B Brands LinkedIn Influencer 217

yMarketingMatters

FEBRUARY 8, 2018

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. And if you haven’t invested in Facebook advertising, START NOW!

Feed 145

Feed Feedly News Facebook 145

Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. Then target or exclude those who engaged with those videos.

Engagement 148

Engagement Video Facebook How To 148

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Jon Loomer

MARCH 23, 2017

Use Case: Promoting a Webinar. So when promoting a webinar, for example, I’ll focus only on those people who visit my website most frequently. I also host a near-monthly free webinar called Keys to Success. One of the primary focuses of that webinar is the Facebook pixel. Target Most Frequent Website Visitors.

Facebook 156

Facebook Training Video URL 156

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

Social Media 111

Social Media Strategy Case Study RFP 111

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. For this functionality to work, you must enable Duets during the final step of the publishing phase via the “Allow Duet and React” button. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

OCTOBER 5, 2017

I conduct live webinars to my private communities via Facebook Live. I create webinars and live training programs that I can repeat again and again. Facebook advertising is a deep topic. Every morning at 9:05am my time, I’m publishing a new video. I’ve messed with video. But video is a major struggle for me.

Video 154

Video Facebook YouTube Publishing 154

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). YouTube advertising. This data can better inform both your advertising and outreach strategies. For example, our YouTube publishing features allow you to optimize your content and post timing based on audience engagement.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

MAY 15, 2023

Standardize publishing flows This is where the power of a scheduling tool comes in. Sure, you can schedule content for free on most of the platforms’ native apps, but a publishing workflow is so much more than just scheduling. Plus: Drafts, a visual calendar planner, built in advertising options, and more.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Pam Moore

NOVEMBER 21, 2018

Why do advertisers love engagement? Read every blog post, social media post and others we publish? Register for and listen / watch our free webinars? Purchase our annual webinar pass to make certain they don't miss a webinar even though their schedules are jam packed? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

Why do advertisers love engagement? Read every blog post, social media post and others we publish? Register for and listen / watch our free webinars? Purchase our annual webinar pass to make certain they don't miss a webinar even though their schedules are jam packed? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Small Business Mavericks

FEBRUARY 5, 2011

By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything. If you’re somewhat of a traditionalist, then you’ll develop a business plan – this plans everything from finances to marketing and advertising. How do you define online marketing?

Marketing 114

Marketing Small Business Case Study SEO 114

Jon Loomer

APRIL 12, 2017

The response to Instant Articles from publishers has been mixed, to put it kindly. By creating Instant Articles, the publisher is handing over control. But I do understand why the bigger publisher may not have been so excited about Instant Articles. The menu for Instant Articles is within your page Publishing Tools.

Facebook 167

Facebook How To Newsletter Mobile 167

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. You don’t expect free advertising.

Feed 167

Feed Feedly Metrics News 167

Small Business Mavericks

APRIL 21, 2011

Pay per click advertising – For a quick response, spend your money on PPC. Press releases – Write and publish a press release online every time your company does something remarkable. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Hootsuite

NOVEMBER 14, 2022

An online webinar or livestream presentation. Sponsoring or advertising at someone else’s event. Whether you’re a creator or brand, check out all the ways Hootsuite can help you run your social empire—beyond scheduling and publishing. Event ideas to create and launch: An in-person course or workshop. Try it free today.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

NOVEMBER 22, 2022

Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. Run events like webinars to increase brand awareness. Once you confirm your niche, begin thinking about the range of services you want to provide.

Social Media 98

Social Media How To Marketing Price 98

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Kikolani

FEBRUARY 23, 2016

For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. When you’re first starting out, follow the best practices of heavy hitters already advertising in your niche.

Facebook 72

Facebook Template Templates How To 72

Buffer Social

JULY 28, 2022

So, unlike other online publishing platforms where you can post and then be rejected, posts on your GBP must be approved before they appear on your Profile. Save your seat at our exclusive webinar to learn our 10 top tips for gaining customers with Google Business Profiles!  🖊️ Tip: Looking to learn more?

Google 82

Google Insurance How To Types 82

ProBlogger

AUGUST 30, 2023

This issue is so prevalent, we actually published an eBook on the topic – BlogWise: How to Do More with Less (featuring 9 busy but productive bloggers such as Leo Babauta, Gretchen Rubin, Brian Clark, Heather Armstrong and more). the list goes on and on.

Blogger 49

Blogger Tips eBook Exercises 49

Hootsuite

APRIL 3, 2023

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Instead of wondering WTF your best time is, let Hootsuite do it automagically with Best Time to Publish. Then you only need to worry about sharing to Instagram first and it’ll automatically publish on Facebook, too.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. They talk about differentiation and how to stand out from the crowd.

Social Media 60

Social Media Tips Marketing Social Networking 60

Writtent Blog

APRIL 1, 2013

If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Before the internet made everyone with a wireless connection a publisher, marketers could afford to move slowly, and analyze consumer insights before making brand decisions. Step #9: Cut the Corporate Speak.

Brands 108

Brands Content B2B Wireless 108

Twist Image

NOVEMBER 24, 2013

Back then, he was offering up teleseminars (like Webinars, but over the phone). Most recently, he published Jeffrey Gitomer''s 21.5 advertising podcast. From his amazing (and free!) e-newsletter, Sales Caffeine (which I still read religiously), to seminal books like The Sales Bible. Now And Forever (now that''s a title!).

Newsletter 91

Newsletter Resources Conversation Advertising 91

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche?

ROI 78

ROI Strategy How To Marketing 78

Twist Image

DECEMBER 5, 2010

He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. in a world of Blogs, Twitter , Podcasting, Webinars and more. Tags: advertising. ann handley.

Content 80

Content Hosting Publishing Advertising 80

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

Pixlee

APRIL 18, 2022

Publish Influencer-Led Videos on Social Media With a CTA . If you have worked with well-known influencers to create a themed product, you can leverage their social media following to advertise and promote it. Yoga apparel brand KiraGrace keeps a collection of brand videos and webinars on its website.

Influencer 52

Influencer Marketing How To Collaboration 52

ProBlogger

NOVEMBER 15, 2023

That doesn’t mean you should let your blog go dormant while creating your ebooks, online courses or series of webinars. Accept guest posts, publish timeless content, write in advance, write hot and edit cold, and develop discipline and commitment to what you’re doing. Far from it.

Products 40

Products eBook Blogger Content management systems 40

Waxing UnLyrical

JUNE 10, 2016

tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. I’ve had my rant for the day.

Embedding 100

Embedding Conference Banking Flickr 100

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. 9 Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

SocialFish

MARCH 9, 2011

They publish the magazine together but manage their websites separately. “We Plus their advertisers needed the traffic that a public site would bring. They seeded the site with 12 issues of magazine content and repurposed webinar clips. They partnered with a media company that owns another site in their niche, PlowSite.com.

Case Study 180

Case Study Study Communities Joomla 180