Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. Prioritize your target media.

News 404

News Report Software Badge 404

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante.

Communities 329

Communities Compete Syndication Sports 329

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media.

Marketing 284

Marketing Tourism Content management systems Influencer 284

Sherrilynne Starkie

FEBRUARY 18, 2020

And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It’s not advertising. Why is Earned Media Important? Earned media is one of the four pillars of digital marketing success alongside the owned, shared and paid media pillars.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Definition: Owned Earned Shared Paid Media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JULY 19, 2014

Now advertisers have a new way to manage Facebook ads on the go. Facebook says its expects the new feature to be available to all advertisers by the end of the summer. A version of this article was originally published on Thonrley Fallis. Facebook Featured Headline Marketing Social Media advertising Mobile Web'

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. New website for publishers from Twitter. Follow List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. Users and advertisers are mostly unfazed by Facebook scandal. Google helps publishers recover lost revenue from ad blocking. followers . Listly by Sherrilynne Starkie. Follow List.

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

JANUARY 24, 2019

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. Digital PR Guru Gini Dietrich explains a new social media channel, Alexa Flash Briefings, a service offered by Amazon for their Alexa/Echo customers. For Immediate Release #171: Ice Cream For Breakfast.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 21, 2019

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Very plausible.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Ottawa Zoomers Show.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . Publishers will be interested in the data too.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

JUNE 29, 2013

This story was originally published on the Thornley Fallis blog. Facebook advertising facts. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Do you think that the Facebook Reader will provide you the news and information you need? Does Facebook affect your brain. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 3, 2015

A version of this article was first published on Thornleyfallis.com. Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video' Related posts: Are you on Facebook Messenger? Facebook Mention: for celebrities only. Facebook Mention: for celebrities only. Related articles.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

MARCH 14, 2015

Will Twitter be serving advertisements within these private conversations? A version of this article was first published at Thornleyfallis.com . Featured Headline Social Media Twitter Online Communities' Will direct messages become a constant stream of spam? Twitter’s official blog offers few answers.

Conversation 150

Conversation Twitter Instant Messaging Notification 150

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” Be contrite. Make changes.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

JUNE 12, 2018

This week's top 5 must-know news from the world of social media featuring innovations from Facebook, Instagram, Reddit and Snapchat. Generation Z is the largest and most diverse generation in US history and Snapchat has published an infographic to explain why this matters for marketers and advertisers. followers .

Reddit 133

Reddit Facebook Compete API 133

Sherrilynne Starkie

JANUARY 26, 2013

The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., an associate professor of advertising at the University of Texas at Austin. Brands use social media for PR. 12 most-hated PR phrases.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. followers . Listly by Sherrilynne Starkie.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

MARCH 28, 2015

The IABC International Executive Board and a special branding task force worked with Canadian advertising agency, Arcas Advertising. The Regina, Saskatchewan-based Arcas specializes in branding, advertising, identity, communications and digital services, and conducted the brand review and new brand development on a pro bono basis.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

DECEMBER 11, 2017

This week’s top five must-know social media news features two entries from LinkedIn. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Sherrilynne Starkie. followers . Follow List. Embed List.

LinkedIn 62

LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. In addition, Facebook is launching a new Video Creation Kit, which will allow advertisers to incorporate existing images into templates for mobile video ads.

News 34

News YouTube Instagram Questions 34