Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. 6 Rules of Thumb for Successful Brand Publishing. .” 5. 3 Tips for Getting Your Online Video Act Together for 2016.

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Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Image: Green Chameleon via Unsplash, CC Zero.

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Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

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Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

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Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. And recently Apple has been striking out. Not with poor products, but by not meeting expectations.

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Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. , dust it off along with the rest of your spring cleaning.

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Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Can AI Improve PR?

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Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

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Waxing UnLyrical

AUGUST 22, 2012

It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. originally posted on Waxing UnLyrical , published by Shonali Burke. Zuckerberg and the other Facebook principals should buy their company back. What do you think?

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Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” Good basic info here (I figured you might need a bit of a break after #1 above ^^). Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD.

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Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

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Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

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Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. You just read 5 Social Sites That Aren’t Facebook , originally posted on Waxing UnLyrical , published by Shonali Burke. Facebook was not initially built to monetize; it was built to go viral.

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Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

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Waxing UnLyrical

JANUARY 29, 2019

Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. Feature #6: Social Media. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways.

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Waxing UnLyrical

AUGUST 31, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. How Manwich Could Use Twitter Without Even Being On It.

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Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Like making sure their programs are strategic and integrated from the get-go. Honestly, what more can anyone ask for?

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Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

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Waxing UnLyrical

SEPTEMBER 14, 2012

pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). You just read How My Guinea Pigs Became Famous Guest Bloggers , originally posted on Waxing UnLyrical , published by Shonali Burke. I never knew it would one day receive over 13.5K

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Waxing UnLyrical

MARCH 23, 2012

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. However, according to TechCrunch , only 10% of page App traffic was driven by default landing pages, while the remaining 90% came from published links and ads.

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Waxing UnLyrical

AUGUST 19, 2015

Advertising Value Equivalency (AVE). O’Neil has published and presented more than 60 articles and papers. Impressions typically refer to the total (audited, if possible) circulation of a publication, the verified viewing/listening audience of a broadcast vehicle, or viewers of an online news site. Image: Bill Brooks via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I’ve had my rant for the day.

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

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Waxing UnLyrical

JULY 18, 2012

That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. You just read Reviving the Customer Experience – One Food Truck at a Time: Part 1 , originally posted on Waxing UnLyrical , published by Shonali Burke. Her ultimate weakness is cheese.

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Waxing UnLyrical

JUNE 6, 2011

I originally published this post on April 21. “These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. What about the blog post excerpts that are published, say, to Facebook? I’d say, “Yes!&#.

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Waxing UnLyrical

AUGUST 16, 2012

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. You just read What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

AUGUST 7, 2015

Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So if your content isn’t in some way supporting the end objectives of your business… your so-called authoritative content might not be all that authoritative after all. Based in the Washington, D.C.,

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Waxing UnLyrical

APRIL 21, 2011

“These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. What about the blog post excerpts that are published, say, to Facebook? I’d say, “Yes!&#.

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Waxing UnLyrical

APRIL 15, 2016

where it will parade its “influencers” in front of potential advertisers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Juan ignacio Tapia via Unsplash, CC Zero. Did I miss any?

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Waxing UnLyrical

JUNE 2, 2011

Prior to letting this person go, Shonali Burke [whom you know as the publisher of this blog] was kind enough to have a teleconference with my client and I. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

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Waxing UnLyrical

APRIL 9, 2012

In his free time, he does … well … social media … and publishes the blog Extremely Average. Brian Meeks used to make his living in the virtual world of Second Life, where he built spaces for corporate clients under the name Ecocandle Riel. When the economy went south, he turned to Social Media to feed and clothe himself.

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Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Build Your Influencer Relations Campaign with Six Steps. Why: Puppies!

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Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

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Waxing UnLyrical

JUNE 8, 2016

Do you remember the last time you had fun with an advertisement? This takes the pressure off you and your audience, as they don’t feel as if they’re being advertised/marketed/PR’d towards. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co.

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