Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Hopefully this will help others to avoid a similar fate. Instituting a minimum word count is helpful.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. This industry is shifting, though, with the publishing sector moving toward a digital business model. Newsweek, a prominent U.S.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100
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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

I guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb.