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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports. Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. So why did brands miss the mark on social this year?

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Thankfully, sports networks are leaders in the global adaptation to digital. With insider access into the inner workings of NCAA-regulated collegiate sports coverage, I’m happy to report that King received social media training—to protect her privacy, her reputation, and the reputation of the university she represents.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. It would ideally summarize what you do in a few simple words, such as “Sports lawyer with background in contract law”, or “Green Energy Engineer Firm”. What is a LinkedIn audit?

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Their advertising campaigns are iconic without being superfluous. Back from the days of their landmark 1984 advertising campaign and their ‘Think Different’ campaign, Apple has crafted a solid spot for itself among consumers worldwide. They are one of the biggest and best-known companies today and have a captivating presence worldwide.

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How to Create a Google Plus Page for Your Business

Bill Hartzer

Once you click on the link, you’ll be taken to another page where you can choose the category of your page – local business or place, product or brand, company or organization, arts / entertainment or sports, and other (in case your page doesn’t fall into any of the previous categories).

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” Tweets set as public in Tweet privacy settings. Twitter only verifies accounts of public interest. A website.

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Marketers, Let Your Egos Go

Twist Image

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? The net outcome of this movement could prove that machines are better advertisers than humans. Great advertising is magic. Rinse and repeat.