Waxing UnLyrical

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. At least, that’s what I think.

Privacy 198
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How Facebook Could Become Irrelevant

Waxing UnLyrical

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? I’ve never had a bad experience doing that. What do you think? Am I overreacting a bit?

Facebook 263
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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. It’s just commonsense.

Class 268
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. “User engagement&# is the buzzword just seeping its way through every CEO’s checklist.