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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

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Big Tech Earnings Put Advertising, Privacy, And User Experience In Focus

Forbes Social Media

Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple's strength from Meta's woes.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

So, how accurate are the interests that Facebook advertisers can use to target you? Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks.

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TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

Social Media Today

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.