Small Business Mavericks

FEBRUARY 25, 2011

» Are You About To Lose Your YouTube Presence? A nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. YouTube provides video content and video by its nature is much more demanding of attention than 140 characters of text.

YouTube 79

YouTube Compete Case Study Press Release 79

Twist Image

MAY 9, 2013

Or, is this still a world of frustration because the trades won''t pay any attention to your standard press releases and nobody watches those boring corporate videos on YouTube ? press release. press release. Tags: advertising. Finding like. let''s fix the logo? let''s fix our marketing?

Brands 108

Brands Press Release Findability YouTube 108

Later

MAY 27, 2020

IGTV ads will begin showing up in IGTV from a select group of partners and advertisers in the US with plans to continue expanding globally. Popular creators such as Avani Gregg and Salice Rose will be among the first to test out the new monetization feature, with a wider, international release in the coming months.

Instagram 78

Instagram Press Release Badge Features 78

Small Business Mavericks

SEPTEMBER 24, 2013

According to a recent press release , 51% of Americans have watched screaming video in the past week. Imagine your own YouTube channel where you reach an audience on a regular basis sitting on the edge of their seats waiting for the next installment of your Web series. Some people are calling this a tipping point, but is it?

Video 105

Video Press Release Marketing YouTube 105

Twist Image

JULY 10, 2014

We know that we shouldn''t be doing the whole "set it and forget it" when it comes to advertising campaigns, because we can now leverage data and analytics to test, iterate and optimize in real time. Still, what is the common, day to day, reality of the marketing departments and advertising agencies that service them?

Press Release 93

Press Release Analytics Advertising YouTube 93

Laurel Papworth

APRIL 14, 2013

I personally think it’s too late, the seepage of Corporate Comms into Traditional Media started years ago when the first journo, running late, under resourced, published a press release as an article and said “ah well, it was written by an ex-journo and I have nothing else to add anyway” Censored Media. Awww no wait!

Social Media 100

Social Media Press Release Banking Real Estate 100

Kikolani

JUNE 18, 2013

Press Releases. PPC and Banner Advertising. Social Advertising. YouTube Subscribers and Views. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. Blogger Outreach. Social Media Sharing. Email Marketing. Video Marketing. The Case Study.

Strategy 139

Strategy Film Marketing Press Release 139

Kikolani

MAY 3, 2013

5 Rules to Effectively Use Press Releases for Links – There may have been some misuse of press releases along the way as a “fast” way to pick up some “easy” links. But the press release can still be a valuable online marketing tool. The Science of Productivity.

Mashup 130

Mashup Resources Products Press Release 130

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Twist Image

AUGUST 10, 2011

The brand formulates a strategy and a plan, trains the media spokesperson from within the organization and then comes out publicly with a response - which is typically done in the formats of interviews, press releases and a press conference). press conference. press release. press conference.

Social Media 105

Social Media Brands Press Release Loyalty 105

Twist Image

MARCH 15, 2013

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. How does an agency stay ahead of the curve? Many big ideas.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Devumi

AUGUST 22, 2014

According to a press release posted by Instagram, the goal of the new ad analytics tools is to: “Help brands better understand the performance of their paid and organic content on Instagram.”. Related Post: Measure the Success of your YouTube Videos with YouTube Analytics. What are the new Instagram ad analytics tools?

Analytics 74

Analytics Instagram Tools Wikimedia 74

Twist Image

MARCH 11, 2017

The list goes on from YouTube to LinkedIn to Medium and beyond. If you sit back and think that, it's staggering that advertising is still (primarily) the best that most brands can do. Most of them are nothing more than a slightly personalized press release. advertising. advertising agency. advertising.

Content 55

Content B2B Press Release Publishing 55

Social Media Marketing

AUGUST 16, 2013

With its latest change in policy around links in press releases , Google is influencing public relations. Tips on choosing the most effective platform for your brand include the (perhaps unsurprising) insight that Google+, StumbleUpon and YouTube work best for improving SEO results. The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167

Convince & Convert

FEBRUARY 24, 2012

I grabbed the footage on my iPhone and loaded it up on YouTube. And after loading the video to my YouTube channel I ran through my mental check list to optimize the title, description, tags etc. Pretty good stats as Crystal Light’s YouTube video only had 1,490 hits and they’d loaded their video 13 days before I did.

Campaign 123

Campaign Press Release SEO YouTube 123

Convince & Convert

JANUARY 26, 2011

We made purchasing decisions based on traditional advertising (not known for its info-centrism), packaging, price, and word of mouth. Give potential customers something to remember you by, rather than a 140-character press release, coupon, or nutritional info via QR code. Of course not. Beware the Invitation Avalanche.

Press Release 145

Press Release Foursquare Social Media Travel 145

Twist Image

NOVEMBER 29, 2011

Twitter (like Blogs, Podcasts and YouTube ) is simply a publishing platform. Twitter (and many of the other Social Media channels) allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. press release.

Twitter 103

Twitter Press Release Tumblr ROI 103

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

Press Release 129

Press Release How To Radian6 Blogger 129

Twist Image

AUGUST 14, 2015

Like advertising, content shifted from a model of scarcity to one of abundance. This could be the implementation of customer reviews, or it could be the development of YouTube videos that highlight the products features and benefits. youtube. . Tags: advertising. Content is media. Content is not a catch-all. editorial.

Content 40

Content Journal Press Release Publishing 40

Later

MAY 29, 2020

According to Facebook’s press release , once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” . there’s no better time to shift focus back to your IGTV strategy.

Features 109

Features Instagram Badge Influencer 109

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 18, 2012

It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc. Kind of like related videos on YouTube, but with less cats.

Tools 158

Tools Products Social Media Collaboration 158

Later

MAY 29, 2020

According to Facebook’s press release , once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” . there’s no better time to shift focus back to your IGTV strategy.

Features 82

Features Instagram Badge Influencer 82

SocMed Sean

JUNE 23, 2017

He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Links from social media platforms like Facebook, Twitter, and YouTube can boost page awareness and generate enormous traffic, which can be converted into downloads.

Organization 182

Organization Mobile Apple SEO 182

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Koka Sexton

JULY 27, 2009

Paragon even has user created videos on YouTube where people are showing off the software. Initially there was talk about having a press release done about me joining the company and explaining what my plans were for the Paragon Partner Network. Press Release The company decided it would be a good thing to have this done.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 27, 2009

Paragon even has user created videos on YouTube where people are showing off the software. Initially there was talk about having a press release done about me joining the company and explaining what my plans were for the Paragon Partner Network. Press Release The company decided it would be a good thing to have this done.

Software 40

Software Press Release Training Foursquare 40

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

The Marketing Blog

NOVEMBER 25, 2007

Lets try to look into NEON DISC and the media portal then I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. The price is between 1195 to 2195 although according to the provoking advertisement, the price range starts from Rs.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Apple 154

Apple Twitter Forums Policies 154

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publish articles in trade or local magazines. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98

Writtent Blog

OCTOBER 1, 2013

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

Social Media Strategery

SEPTEMBER 18, 2011

Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship. Earned media vs. Paid media.

Advertising 111

Advertising Social Media Press Release Airlines 111

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list.

List 96

List Social Media Case Study Wiki 96

Hootsuite

JULY 25, 2023

Generate five ideas for YouTube videos around the topic of __ [INSERT TOPIC]. Write a compelling press release about our latest product launch, emphasizing the benefits of the new features. Write a full YouTube script introducing a new online course about SEO for marketers. INSERT PRODUCT DETAILS].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Unlike traditional advertising that interrupts prospects, content marketing is a dialogue. SlideShare 27.

Tips 98

Tips Content Press Release Marketing 98