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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Writing a Press Release.

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How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. You listen to your market audience (remove the word market, it will make it easier) and what their needs are and you speak to them in their language instead of a press release. It’s a hard thing to beat into a marketer’s head sometimes.

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5 Reasons to Use Press Releases to Promote Your Blog

ProBlogger

Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Remember not to fall into the trap of overdoing your links in press releases. Remember, press releases reach a community of influencers.