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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Let’s begin by examining their social media accounts. Here are some of them: Chanel Beauty: 6.1

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Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. It must be verified. And at least 10,000 followers. AFTER: Link Stickers.

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What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Advertisers used a grid tool to test images in a 5×5 grid. Keep in mind, the following examples are exceptions to the policy: Movie posters. Then we read the fine print…. Book covers. Album covers.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Posterous: 3.9 Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Pinterest: over 11 million registered users.

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Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. AFTER: Link Stickers.

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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Posterous: 15 million monthly users. via Posterous. That’s true of any platform. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.” Tagged: 20 million unique monthly users. via Tagged. Foursquare: over 25 million users. via AdWeek.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Every thread has an OP (original poster) who started it. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. But Reddit isn’t the best place for every company.

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