Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
The Realtime Report
APRIL 7, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter’s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch).
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Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27
Ignite Social Media
APRIL 17, 2017
Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. Disappearing videos and photos are now available and will show up in the same thread as text conversations. Facebook Adds More Video Metrics. Facebook announced five new video metrics in page insights. These metrics matter to advertisers.
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.
Social Media Strategies Summit
JUNE 8, 2023
RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.
Sherrilynne Starkie
AUGUST 29, 2018
This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.
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