Webbiquity SMM

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.

SM2 202

SM2 Vocus Alterian Radian6 202

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. Just as older people starting the soap watching trend and continue to watch soaps, 18-24 year olds have their own trends. What’s more, seniors are all about the TV.

Nielsen 122

Nielsen Facebook Trends Social Media 122

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. Content Marketing content marketing content marketing operations content marketing trends cooperative content egc employee generated content' Further, content from employees is often more trusted than content from the organization itself.

Trends 60

Trends Content UGC Marketing 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. It won, and he''s done just that.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing ROI Blows Online Advertising Out of the Water. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Twist Image

OCTOBER 18, 2011

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. " The news item goes on to define three emerging TV viewing trends: Micro-mobility. The promise to advertisers was all about the captive audience at a set time on a set date. advertiser.

iPad 104

iPad Nielsen Advertising Activities 104

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Ignite Social Media

APRIL 17, 2017

In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers. With the amount of dollars spent on social advertising, $1.3 billion this year projected on Twitter, it’s imperative that ad dollars are not going to waste.

Metrics 84

Metrics Instagram Video comScore 84

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Proactive Report

JANUARY 5, 2010

Eric Franchi, who writes for VideoInsider on MediaPost opened his predictions for 2010 with this statement: There will be an uptick in brand advertisers entering the online video space, quickly.

Video 77

Video Trends Nielsen Mobile 77

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. I'm joking but you get the point. Media is becoming more complex.

Nielsen 165

Nielsen How To Influencer Overview 165

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Have better grasp of social media trends. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Diva Marketing Blog

MAY 9, 2016

We were trending on Twitter within the hour and remained that way for three days. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. Wrap it up anyway you’d like.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We were trending on Twitter within the hour and remained that way for three days. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. Wrap it up anyway you’d like.

Influencer 40

Influencer Marketing Fashion Campaign 40

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The sum of all ratings (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

FEBRUARY 23, 2009

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. 

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. A total of 34 advertiser categories represented nearly 800 sponsoring brands.

Advertising 60

Advertising Data Collaboration Blogger 60

Keyhole.co

AUGUST 10, 2023

Industry news and trends You can also be a source of the latest news and trends in your industry. Sparking discussions and engagement: Industry news and trends often spark discussions and engagement on LinkedIn. Takeaway Share industry news and trends to position yourself as a thought leader and go-to expert in your field.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Industry news and trends You can also be a source of the latest news and trends in your industry. Sparking discussions and engagement: Industry news and trends often spark discussions and engagement on LinkedIn. Takeaway Share industry news and trends to position yourself as a thought leader and go-to expert in your field.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

” Guides to the Evolution of PR. Building a brand newsroom gives the business control over its messaging and content — and the ability to create and distribute content quickly”), how it should be staffed, common pitfalls to avoid, and more. The Social Newsroom – How To Make It Happen by MindJumpers.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per click (CPC): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 85

CPC Video Cost CPM 85

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Another 31% feel the platform “lifts their spirits” Globally, on average, 79% of users feel TikTok content is “unique” and “different”, even when it comes to advertising.

Engagement 100

Engagement Tips Metrics Remix 100

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. Stay on top of current trends to join the latest ‘hype train’. What does that mean, you ask?

Startup 109

Startup Social Media How To Nielsen 109

Ignite Social Media

SEPTEMBER 26, 2016

Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.

Social Networking 60

Social Networking News Nielsen API 60

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. Features , Social Networks , Trends. 11 Search Trends That May Disrupt Google. advertising. ReadWriteWeb. RWW Network.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2011

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily.

Statistics 190

Statistics Research Social Media B2B 190