An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics. No more. UberVU. MORE >>

Online trend tools indicate that the buzz around it lost an interest. twitter trends: blog citations: search volume: Description of the crisis: On the night of April 13, two Domino’s employees engaged in an act of food violation posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). Reactions to the crisis: TrendsSpotting gathered Domino’s immediate actions as covered by different articles published on Advertising Age. Managers facing crises as such consider the possible consequences of their reaction. April 14: 1. 2000). MORE >>

Nielsen. Trends Strategies Integrated Marketing Whats the Buzz? Nielsen Report: Blogs Still on the Rise. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Trends. Trends. Tags: Nielsen Publishing. MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. In a series of articles on  Nielsen Wire ,  Mashable ,  eMarketer and  Retailer Daily , every one points to a very positive future for advertising. And it really shouldn’t be a shocker that mobile advertising is leading the way. If and after you do read them, you’ll see why advertisers have a lot to smile about. MORE >>

As the end of the year draws near, it’s time to start looking at social media trends for 2012. According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. One of the hottest business social trends in 2011, leveraged by both large and small size businesses, has been social commerce. But you should be aware of some of these emerging social trends and tools as you consider how to capitalize on opportunities and achieve your business goals. for brands? MORE >>