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| | SHERRILYNNE STARKIE
FEBRUARY 23, 2013 Does your brand take bloggers seriously?
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence. Headline public relations Social Media blog Facebook Marketing PR TechnoratiThe value of blogger relations is clear.
| | WEBBIQUITY SMM
OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor..
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| | BILL HARTZER
MAY 26, 2010 WebVisible Contest to Award Free Local Online Advertising to Small Businesses
Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). WebVisible will provide the winning merchants with three months of search engine advertising with a $500/month budget.
| | BILL HARTZER
MAY 26, 2010 Best Social Media Monitoring Tools
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions. Share this on Technorati. Share this on del.icio.us.
| | PAMORAMA
DECEMBER 6, 2009 26 Free Tools for Monitoring Your Brand's Reputation
Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Technorati : Search engine and monitoring tool for user-generated media and blogs. Billing itself as “the leading blog search engine, Technorati has been helping bloggers and those with their fingers on the blog pulse stay informed for years. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? HowSociable? Yahoo! " [.]
| | SOCIALNOMICS
AUGUST 11, 2009 Statistics Show Social Media Is Bigger Than You Think
Only 14% trust advertisements. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser. Source: China Internet Information Center , Technorati , Wikipedia. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). Source: Nielsen.
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SOCIALNOMICS Social Media Revolution 2 (Refresh)
| WEDNESDAY, MAY 5, 2010
Only 14% trust advertisements
. Source: China Internet Information Center , Technorati
, Wikipedia. Source: Marketing Vox and Nielsen
BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen
Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). By Erik Qualman. It’s amazing how fast the world of social media moves! Stats from Video (sources listed below by corresponding #). last year met via social media. MORE >>
WEBBIQUITY SMM Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen
Wire. Frequent best-of contributor Brian Solis shares stats from Technorati
showing that nearly half of all bloggers are U.S.-based, At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising
. B2B advertising
spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising
is viewed as highly effective for generating leads, sales and website traffic. MORE >>
WEBBIQUITY SMM 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
Getting Started Social Media Advertising
on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen
advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. He outlines five key differences between the old world of advertising
/ paid media and the new earned media realm. Share this on Technorati
. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Magazine. MORE >>
SOCIAL MEDIA CITIZENS Interview with Social Media Citizen: Jo Porritt | Social Media.
| TUESDAY, SEPTEMBER 14, 2010
J: I have mentioned some above, but I guess my toolbox of favourites would be: Google Alerts Social Mention Hubspot’s Twitter & Web Grader JitterJam YackTrack Addictomatic Technorati
G: What are your Top 3 secrets of social media marketing? Advertisement
[link] 6consulting Thanks for the Radian6 shout out Jo. blog comments powered by Disqus Top Videos Previous Entry Interview with Social Media Citizen: Jonas Kit Nielsen
Next Entry Interview with Social Media Citizen: Chris Hall SMC QUOTE “.As You can follow Jo on Twitter – @BrandGuardian. J: How? Full stop. MORE >>
BILL HARTZER Top 10 Public Relations Blunders of 2009
| MONDAY, DECEMBER 14, 2009
In what Nielsen
Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. Kentucky Fried Fiasco ,” reports Advertising
Age. It seems like a marketer’s dream, but Advertising
Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” Share this on Technorati
. I always look forward to the end of the year. Times. MORE >>
- Hotels and Social Media Travel Tourism LAUREL PAPWORTH | THURSDAY, JANUARY 14, 2010
- The Future of Blogging: I Had to Tell You This VIPER CHILL | WEDNESDAY, APRIL 25, 2012
- Koka Sexton dot Com KOKA SEXTON | TUESDAY, MARCH 24, 2009
- Is Your Executive on Twitter? KOKA SEXTON | TUESDAY, MARCH 24, 2009
- mizz information: List of Nonprofit Social Media and Community Managers WWW.MIZZINFORMATION.COM | TUESDAY, FEBRUARY 2, 2010
- Guide To Online Content Syndication WWW.MASTERNEWMEDIA.ORG | THURSDAY, SEPTEMBER 23, 2010
- The Slippery Slope of Association Blogger Outreach WWW.MIZZINFORMATION.COM | WEDNESDAY, OCTOBER 6, 2010
- Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner DIVA MARKETING BLOG | TUESDAY, MAY 19, 2009
- Social Media Research: Interview with Joel Rubinson of ARF - Part 2 DIVA MARKETING BLOG | SUNDAY, FEBRUARY 22, 2009
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