Surveys show the average viewing time among mobile users is approximately 15 minutes. Advertisers have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. Nielsen tells us   that less than 1 in 10 watched TV on their mobile devices in 2011. Featured Guest columns Mobile Advertising & Marketing Mobile Social Media Jeff Hasen Mobile MarketingMobile is global. Keeping an open and curious mind is essential. What flies and why (and where)? ” 2.) MORE >>

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). Advertising has to follow audience, but when the audience moves at lightning speed from one search engine or iPhone app to the next, it’s hard to keep up. Two winners will be selected by WebVisible to receive a full-service package, including search engine advertising on Google, Yahoo!, EDT, June 30. MORE >>

Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase. Also Research from  The Pivot Conference and  Brian Solis found that two-thirds of marketers surveyed were already conducting social media advertising activities, and 18% more planned to do so in 2012. This is relevant to anyone who uses social media in any capacity because they are going to get bombarded with social media advertisements. billion in 2016. MORE >>

As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >>

Only 14% trust advertisements. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). MORE >>