Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Behavioural Statistics is THE job of the future and of Big Data. Facebook Advertising and Sentiment.

Research 107

Research Nielsen Sentiment Facebook 107

SocMed Sean

JANUARY 8, 2012

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Tags: Campaign Testing and Optimization Conferences and Events facebook Klout marketing metrics postrank social media statistics social media success metrics techpoint twitter.

Metrics 127

Metrics Postrank Klout Marketing 127

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The higher the ranking, the higher the cost.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Remember, research has shown that people trust peer recommendations over advertisements. One study showed 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising.

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. There’s power and passion and energy in influence that you don’t see in advertising. Wrap it up anyway you’d like.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. There’s power and passion and energy in influence that you don’t see in advertising. Wrap it up anyway you’d like.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

FEBRUARY 23, 2009

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. 

Research 40

Research Social Media Cymfony Sample 40

Buffer Social

FEBRUARY 19, 2019

This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S. An important takeaway for advertisers.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S. An important takeaway for advertisers.

CPC 85

CPC Video Cost CPM 85

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. million followers”).

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Mapping the Social Internet | The social citizen says: August 9, 2010 at 7:40 pm [.]

comScore 232

comScore Microblogging Analysis Nielsen 232

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Media Facts and Stats. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. What will be the “next&# big issues in social media marketing?

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today!

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Jeff Bullas shares some interesting social media statistics (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). In a room full of 100 people there will statistically be at least two active bloggers. This is an important blog post, because it makes a prediction. It’s public, and you can comment.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. I love statistics like this.

Social CRM 145

Social CRM Twitter B2B CoTweet 145