| |  Advertising + Nielsen + SMS | 10 articles |
| Page 1 of 1 | Previous | Next | MOBILEGROOVE JUNE 4, 2012  5 Ways To Increase Your Mobile Web Traffic Nielsen reports the majority of new phone purchases are smartphones, with Android and Apple leading the way. 4. Spread the word: Remember the days when every TV advertisement had to included the brand’s URL? Think shortcuts: Entering long URLs into a mobile device is not fun, which is why advertisers around the world are latching on to QR, or Quick Response, codes. | MOBILEGROOVE APRIL 13, 2012  Learning From Leading Marketers & Markets To Map Mobile Strategy He says Singapore is “extremely overwhelming” with mobile use the norm on trains where commuters play games and connect via WhatsApp , a cross-platform mobile messaging app that allows users to exchange messages without having to pay for SMS. Nielsen tells us that less than 1 in 10 watched TV on their mobile devices in 2011. Mobile is global. Others attend conferences. | | | | | |
| MOBILEGROOVE MAY 17, 2012  4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing There’s no shortage of data that indicates that multicultural mobile users generally over-index their use of SMS, mobile web, and mobile advertising, as well as smartphone adoption. The use of SMS is much higher among diverse mobile users. This level of receptivity toward SMS bodes well for marketers pushing location-based offers and promotions via text notifications. | BILL HARTZER MAY 26, 2010  WebVisible Contest to Award Free Local Online Advertising to Small Businesses Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). WebVisible will provide the winning merchants with three months of search engine advertising with a $500/month budget. | MOBILEGROOVE DECEMBER 15, 2011  Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011. Achieving ROI. | BLUE FOCUS MARKETING DECEMBER 5, 2011  2012 Social Media Business Trends According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. for advertising? for building communities? | | | | | | | |
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MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011  Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >> -
MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011  Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >> -
FIREBELLY | FRIDAY, MARCH 5, 2010 5 Social Marketing Stories You Need To Read This Week
Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Where do you start? points from 22.5 MORE >> -
MICRO PERSUASION | FRIDAY, JULY 16, 2010  The Elephant Roaming Madison Avenue - You and Me - The Steve Rubel.
Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 16 Jul 2009 The Elephant Roaming Madison Avenue - You and Me On the plane ride home from Chicago I was catching up on my reading cache in Evernote and had to share this gem from Nielsen : globally, both consumer opinions posted online and branded web sites are trusted far more than TV, radio, newspapers, magazines, search engine ads, online video ads and banners. Ever since I was running the survey at Forrester ( Nielsen uses the same methodology), the bottom two options were in single digits. Shouldnt you? MORE >>
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