Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Jodange : Tracking your brand or a product is one thing, but turning that tracking into a measure of consumer sentiment about your brand or product is something else entirely. Jodange’s TOM (Top of Mind) tracks consumer sentiment about your brand or product across the Web. Twendz : Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment in real time. Do you know what people are saying about your brand? MORE >>

think we are watching the future of advertising here – just love it! Previous Entry: The Future of Social Networks Next Entry: Interview with Social Media Citizen: Jonas Kit Nielsen Posted in Case Studies & Reports , Social Media News , Trends Tags: best viral campaign best viral videos hunter shoots a bear tippex top viral videos You can follow any responses to this entry through the RSS 2.0 Advertisement blog comments powered by Disqus Top Videos Previous Entry The Future of Social Networks Next Entry Interview with Social Media Citizen: Jonas Kit Nielsen SMC QUOTE “.As MORE >>

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services You might want all three. MORE >>

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. He outlines five key differences between the old world of advertising / paid media and the new earned media realm. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention. Adoption soared. MORE >>

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift? Digg this! Email this to a friend? MORE >>