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| | MOBILEGROOVE
MAY 25, 2012 5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet
new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store. Retailers Leveraging Tablets to Boost Sales (screenmediadaily.com). Featured Mobile Advertising & Marketing Mobile Commerce Mobile Search Apple Chetan Sharma Mobile Marketing Mogreet New York QR code retail Samsung
| | MOBILEGROOVE
SEPTEMBER 28, 2012 #MobileFirst Data Points You Need To Know: @localresponse @nielsencompany @MetaforicLtd @juniperresearch
LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy. Nielsen gets another call out this week on their data around African American consumers. This is fabulous news for retailers and a data point that should assuage their fears about delving more into enabling — and encouraging — mobile-assisted shopping. SOURCE: Nielsen. Featured Mobile Advertising & Marketing Mobile Commerce Mobile Data Points Metaforic Nielsen Purchase funnelSOURCE: LocalResponse.
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| | THE REALTIME REPORT
DECEMBER 7, 2012 Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard: Social Networking Stats for the Week. via Facebook. via Yahoo.
| | DANNY BROWN
AUGUST 26, 2010 Why Loyalty and Mobile Marketing is the Future for Retail - Danny.
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. Now how could you, as a retailer, use that information?
| | WWW.CLICKZ.COM
MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ
Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Twitter-Amex Coupons Already Soaring for Retailers. ClickZ.asia. SES Events.
| | IT'S JOSIP NOT JOSEPH
MAY 13, 2010 Entering the Golden Age of Advertising
Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. And it really shouldn’t be a shocker that mobile advertising is leading the way. Social media is almost reinventing advertising.
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MY CREATIVE TEAM THINKING What’s Up With QR Codes?
| TUESDAY, MARCH 20, 2012
According to Nielsen
/McKinsey’s NM Incite , online buzz about codes increased from.002% in June 2010 to 0.15% of all online conversation this month. Showrooming Is A Valid Concern For Retailers
- “Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers
nervous, and rightly so. Advertising
Creative Creativity Marketing advertising
content marketing creative creativity qr codes thinkingLet’s get started. Do QR Codes Really Work For Consumers? MORE >>
MOBILEGROOVE Learning From Leading Marketers & Markets To Map Mobile Strategy
| FRIDAY, APRIL 13, 2012
have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. Nielsen
tells us that less than 1 in 10 watched TV on their mobile devices in 2011. There are even feature phones retailing
below $50 have a Facebook button and come bundled with a first year of unlimited Facebook service for free. Featured Guest columns Mobile Advertising
& Marketing Mobile Social Media Jeff Hasen Mobile MarketingMobile is global. Others attend conferences. MORE >>
MOBILEGROOVE Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
| FRIDAY, DECEMBER 7, 2012
Looking at data from 66 mobile sites for retailers
like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising
a key marketing strategy for 2013. Source: Nielsen
. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. MORE >>
SHERRILYNNE STARKIE Does your brand take bloggers seriously?
| SATURDAY, FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising
network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail
and brand websites. Another problem is that brands primarily look to comScore/Nielsen
ranking for identifying and selecting influencers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR. MORE >>
MOBILEGROOVE Lock Down Your Mobile Strategy NOW For Holiday Season
| FRIDAY, AUGUST 12, 2011
experience has changed forever now that people rely on their mobile devices for product information while they shop. Yahoo teamed up with Nielsen
to interview 8,384 U.S. Yahoo findings indicate mobile is at the center of the in-store action, making mobile devices a great advertising
vehicle for retailers
. One in 5 mobile shoppers who have seen advertising
during the shopping process say they always look at it. The key to being successful in mobile shopping advertising
is to make sure the ads are informative. million in 2010. MORE >>
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- The lies behind online ratings and reviews FRESHNETWORKS | FRIDAY, MARCH 27, 2009
- SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy MOBILEGROOVE | TUESDAY, AUGUST 31, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have? MOBILEGROOVE | MONDAY, APRIL 26, 2010
- Ratings and Reviews - a great way to kick start community FRESHNETWORKS | WEDNESDAY, MARCH 25, 2009
- Social Media Research: Interview with Joel Rubinson of ARF - Part I DIVA MARKETING BLOG | MONDAY, FEBRUARY 23, 2009
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