According to Nielsen/McKinsey’s  NM Incite , online buzz about codes increased from.002% in June 2010 to 0.15% of all online conversation this month. Showrooming Is A Valid Concern For Retailers - “Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Advertising Creative Creativity Marketing advertising content marketing creative creativity qr codes thinkingLet’s get started. Do QR Codes Really Work For Consumers? MORE >>

Advertisers have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. Nielsen tells us   that less than 1 in 10 watched TV on their mobile devices in 2011. There are even feature phones retailing below $50 have a Facebook button and come bundled with a first year of unlimited Facebook service for free. Featured Guest columns Mobile Advertising & Marketing Mobile Social Media Jeff Hasen Mobile MarketingMobile is global. Others attend conferences. MORE >>

Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. Source: Nielsen. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. MORE >>

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR. MORE >>

The retail experience has changed forever now that people rely on their mobile devices for product information while they shop. Yahoo teamed up with Nielsen to interview 8,384 U.S. Yahoo findings indicate mobile is at the center of the in-store action, making mobile devices a great advertising vehicle for retailers. One in 5 mobile shoppers who have seen advertising during the shopping process say they always look at it. The key to being successful in mobile shopping advertising is to make sure the ads are informative. million in 2010. MORE >>