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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

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What Journalists Need from PR People

Proactive Report

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. Print is on its last legs.

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Media Relations in a Web 2.0 World

Proactive Report

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. How does this affect us as PR people?

Web 2.0 101
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

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23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. If you can’t add value, you should advertise. Blogger outreach should be about relationships, not press releases, and I'll always give a closer look to the emails I get from PR folks I know.

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