The Realtime Report

DECEMBER 7, 2012

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

Social Networking 170

Social Networking Mobile Twitter Tumblr 170

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). connected tv.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Social Media Marketing

AUGUST 8, 2013

The Platforms The average prestige brand has a presence on seven social platforms. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. WeChat and Line are Asia''s two fastest-growing platforms for social marketing. It won, and he''s done just that.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet?

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

APRIL 17, 2017

Moat and Integral Ad Science are in place to ensure video ad units on the platform are viewed by humans and compare video ad viewability and attention metrics across channels. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers.

Metrics 84

Metrics Instagram Video comScore 84

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Disqus Policies 191

The Realtime Report

NOVEMBER 26, 2019

With linear TV and entertainment continuing to lose viewers as folks cut/shave their cables, they bet on the winners and spread them across more platform opportunities. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it.

Advertising 113

Advertising Buy Nielsen Products 113

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Mindjumpers

JULY 16, 2010

No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Twist Image

OCTOBER 18, 2011

they want it from the beach and commute to work to their backyards and across multiple platforms. Parallel play is all about people in the same room watching different shows on different platforms. The promise to advertisers was all about the captive audience at a set time on a set date. advertiser. advertising.

iPad 104

iPad Nielsen Advertising Activities 104

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 98

Influencer Social Media Collaboration Nielsen 98

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Twitter 167

Twitter Nielsen Forums Digg 167

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Are you prepared to use social media as a communication tool, not just another advertising medium? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Why Engagement. Instagram is unique.

Instagram 44

Instagram UGC Authentication Apparel 44

Ignite Social Media

NOVEMBER 14, 2016

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. As monetizing their platform becomes a priority, the networks downplay the organic reach or engagement that brands can gain from having a quality presence on the channel.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Convince & Convert

NOVEMBER 15, 2013

” The idea is to build connections through the various platforms, not only with prospective customers but also with current Nissan owners. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. via NissanUSA Facebook.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 22, 2019

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. Ruler Analytics.

Software 102

Software Marketing Analytics B2B 102

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Smarp is an advanced employee advocacy platform, which has several useful features that LinkedIn Elevate doesn’t.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JUNE 14, 2022

Another smart use of SMS advertising is to announce new product releases. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. A simple, “Thank you for subscribing!” ” will do. You could even include a coupon code or special offer to sweeten the deal.

SMS 106

SMS Strategy Marketing How To 106

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Smarp is an advanced employee advocacy platform, which has several useful features that LinkedIn Elevate doesn’t.

LinkedIn 60

LinkedIn Metrics Analytics Feed 60

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. If the manual process seems overwhelming, you might consider automating the process with a social intelligence platform like Insightpool. Fix It: How to Get Organized.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Why You Need Social Media Influencers. Sponsored posts.

Influencer 111

Influencer Social Media How To SEO 111

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. In other words, having a Facebook page for your small business is a great way to advertise. Sometimes when I think of Facebook, I can’t help but think addiction. per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. They were already TV stars, but this gave them a whole new platform (and a way to interact with their fans that was previously missing). Further, content from employees is often more trusted than content from the organization itself.

Trends 60

Trends Content UGC Marketing 60

Diva Marketing Blog

OCTOBER 5, 2011

Back in the Mad Men advertising days broadcast media success was about the reach and numbers. High Nielsen ratings were the gold ring. Segment as much as possible within limits of the social network platform. It's not difficult to understand the why we are stuck on the numbers. Decisions lived and died based on the figures.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The sum of all ratings (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

That’s powerful information for them to be able to take to advertisers who would purchase air time during my show. At the end of the day this is a business, and producing great content is only good if it can be sold to sponsors and advertisers. It also gives people like me a platform beyond the mass media outlets like TV or Radio.

Travel 75

Travel Hosting Social Media Influencer 75

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. This platform is perfect for contests, promotions and other heavily-visual content. This was hilarious!

Hashtag 40

Hashtag How To Nielsen Social Networking 40