Waxing UnLyrical

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Also, did you know that recommendations from social connections are the most trusted on the internet? Why is it even more effective than traditional routes? The key is measurement.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine.

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