Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
Study Finds Advertisers Get a Boost from “Media Multitasking”
The Realtime Report
APRIL 10, 2019
Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.
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Trending Sources
The Digital Agency of the Future [Report]
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >
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Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
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A Long List of Social Media Advertising Stats
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.
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112 Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.
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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.
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New Research Shows Twitter Boosts TV Ratings (sometimes)
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.
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Top five: Women rule content marketing!
Sherrilynne Starkie
AUGUST 29, 2018
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age).
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3 Reasons to Consider Running Ads on Snapchat
Ignite Social Media
JULY 15, 2021
So you can use Lenses to advertise your brand. When advertising on Snapchat, you can create custom audiences based on third-party data. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. It’s an ad format too.
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The Tune-Up Of TV
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. are advertisers?
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Zenith Social Media Marketing Conference – An Event Not to Miss!
Webbiquity SMM
MAY 6, 2014
.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.
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What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!
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When TV Becomes An Accessory To YouTube
Twist Image
SEPTEMBER 11, 2014
And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). connected tv.
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Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Content creation: $5,250 per month.
What Does 2013 Hold for Social Media?
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.
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4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Trend #3: Influencer Marketing.
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6 Brands Achieving Amazing Results on Facebook
Social Media Strategies Summit
JUNE 8, 2023
RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%
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WebVisible Contest to Award Free Local Online Advertising to Small Businesses
Bill Hartzer
MAY 26, 2010
Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news.
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146 Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard
The Realtime Report
MARCH 21, 2014
A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Please email marissa@modernmedia.co 8 in 10 U.K. Twitter Users Log In Via Mobile.
Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?
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Uncovering the Madrid World Pride Audience
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! “In
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112 Facebook for Marketing Research: Political Polls #auspol
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Lube anyone?
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This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.
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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know
Ignite Social Media
APRIL 17, 2017
In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers. With the amount of dollars spent on social advertising, $1.3 billion this year projected on Twitter, it’s imperative that ad dollars are not going to waste.
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New Platforms + Meager Results = Same Old Song And Dance
Twist Image
JANUARY 26, 2017
In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising).
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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception
The Realtime Report
NOVEMBER 26, 2019
Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. No kidding! What’s not to like?
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Facebook More Popular Among 18-24 Year Olds Than TV
Small Business Mavericks
AUGUST 5, 2013
This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. What’s more, seniors are all about the TV. People 55 and over popularized day time soaps on television in the 1970s, long before today’s youth were thought of.
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The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Not anymore.
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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Now back to the blog!
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220 The Story of The World's Most Powerful Social Network – Facebook
Mindjumpers
JULY 16, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)
Paid, Owned and Earned Media in Digital PR
Proactive Report
MAY 12, 2013
Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience. Source: Hubspot.
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Best Social Media Monitoring Tools
Bill Hartzer
MAY 26, 2010
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.
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152 Watch out for Danish start-up – bringing you a social work.
Mindjumpers
SEPTEMBER 3, 2010
An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?
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The Shift To TV Everywhere
Twist Image
OCTOBER 18, 2011
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. advertiser. advertising. advertising model. nielsen mckinsey company.
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104 5 Ways to Get More Instagram Followers
Socialmedia.biz
FEBRUARY 23, 2019
Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.
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Why Critics of Klout Are Missing the Big Picture
Convince & Convert
SEPTEMBER 11, 2011
While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.
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Improved Social PR via the Employee Advocacy Route
Waxing UnLyrical
DECEMBER 14, 2016
Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Also, did you know that recommendations from social connections are the most trusted on the internet? Why is it even more effective than traditional routes? The key is measurement.
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Danish CSR Initiative on Social Media Meets Criticism
Mindjumpers
AUGUST 5, 2010
5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Leave a Reply Click here to cancel reply.
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Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Mindjumpers
AUGUST 11, 2010
Little less than a month ago, I was standing on a parking lot in San Diego. New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.
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176 11 Little Facebook Tips That Bring BIG Engagement Results
Rebekah Radice
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.
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