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Janet Fouts

Advertising

Nielsen

Just get us the Millennials! #Marketing #Fail

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Are you prepared to use social media as a communication tool, not just another advertising medium? 38% of Millennials are bilingual. 63% don’t use a credit card ( Bankrate ), they use debit cards instead.

Marketing

Marketing Nielsen Authentication Knowledge Base

New Social Media Report, and What About UGC?

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. 66% said they trust consumer opinions posted online.

UGC

UGC Report Social Media Nielsen

Janet Fouts

Just get us the Millennials! #Marketing #Fail

New Social Media Report, and What About UGC?

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