How we read online. - By Michael Agger - Slate Magazine
Buzz Marketing for Technology
JUNE 27, 2008
featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. "
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