Gartner: fake social media reviews
Sherrilynne Starkie
OCTOBER 28, 2012
In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Related posts: Users flee MySpace. Social Media Reviews: 10 percent to be paid for by companies in 2014. Down a new path?
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