Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

Metrics 107

Metrics Examples Marketing HootSuite 107

Jon Loomer

SEPTEMBER 5, 2023

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

Advertising 186

Advertising Instagram Facebook Privacy 186

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

Video 194

Video Facebook Metrics Feed 194

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. unique users in the UK. TikTok shows #PartyNeverStops has 102.9M

Metrics 100

Metrics Influencer Marketing Survey 100

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Create Your Custom Metric.

Metrics 165

Metrics Report Facebook How To 165

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 139

Google Video Metrics Advertising 139

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 138

Google Video Metrics Advertising 138

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 178

Advertising Metrics Cost Sentiment 178

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

SEPTEMBER 17, 2023

One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means. Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos. That doesn’t mean what you think it means!

CPC 173

CPC Metrics Advertising Video 173

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. In-feed video ads.

YouTube 110

YouTube Advertising CPA Cost 110

Ignite Social Media

APRIL 17, 2017

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. Disappearing videos and photos are now available and will show up in the same thread as text conversations. Facebook Adds More Video Metrics. Facebook announced five new video metrics in page insights. s stock price.

Metrics 84

Metrics Instagram Video comScore 84

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Tools 123

Tools Strategy Video Library 123

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. It then turns into an in-feed video ad. Types of TikTok ads.

Advertising 140

Advertising How To Campaign Hashtag 140

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 123

Platform Instagram Video Meme 123

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. In some cases, there may be Meta ads metrics and standard events for these actions. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do?

Embedding 141

Embedding Metrics Eventful YouTube 141

Jon Loomer

JANUARY 24, 2023

If you aren’t familiar with the Inspect Tool , it featured some special metrics and charts specific to your ad set. You could select multiple metrics at once to see them tracked over time. You could select multiple metrics at once to see them tracked over time. Reach, like Frequency, is a common metric.

CPA 186

CPA Tools Metrics Overview 186

Jon Loomer

NOVEMBER 27, 2022

While that increase has shown to be far from guaranteed this year , it’s an important metric to track. Charts is a feature that very few advertisers know about, but it can be helpful in this case. Click “Customize Metrics” at the top right. Watch Video. We expect CPMs to go up as competition increases.

CPM 198

CPM CPA Facebook Metrics 198

The Realtime Report

NOVEMBER 1, 2023

The Existing Status Quo for Fan Engagement Social media gurus may argue which metric best defines success when it comes to content performance across digital platforms. The engage-to-earn model not only allows creators to continue their creative endeavors but also provides fans and advertisers more for their engagement within the community.

Proposal 170

Proposal Metrics YouTube Advertising 170

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

CPC 200

CPC Metrics Advertising URL 200

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. If you select any of the first five, a column will be added for any conversion metric. Let’s fix that.

Conversation 178

Conversation Data Advertising Report 178

Likeable

MAY 22, 2019

With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social. Video Average Watch Time will look at how much time a user spends watching your video.

Metrics 70

Metrics Social Media Cost Report 70

Social Media Strategies Summit

JUNE 20, 2019

25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. In 2019, it isn’t enough to broadcast your live video on social and move on. Download (or Save) the Live Video.

Video 140

Video Upcoming Instagram Metrics 140

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark also highlights that engagement is a key metric. Does this mean that they won’t watch a live video or recorded video?

Feed 167

Feed Feedly Metrics News 167

Jon Loomer

OCTOBER 18, 2023

This is a one-time verification process to confirm that you intended to send the custom website event to us and usually allows you to use your events for advertising purposes such as in ad campaigns, custom conversions, custom audiences and lift studies. I even recorded a video on this recently. That would make sense.

Eventful 164

Eventful Overview Notification Study 164

Jon Loomer

AUGUST 28, 2023

I think some advertisers assume this will be optimized for actions like new followers, but your goal Result is the visit itself. Not only is this not optimized for Instagram Follows, but it’s not technically an Ads Manager metric that can even be tracked. Maybe they should follow for videos on a specific topic?

Campaign 147

Campaign Conversation Instagram Metrics 147

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.

Video 98

Video Marketing UGC Hashtag 98

Ignite Social Media

JANUARY 8, 2024

How are Video Views defined in social media? On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. TikTok counts a view as soon as a video starts playing. YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds.

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

Eventful 185

Eventful Conversation Embedding URL 185

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. These users present a great opportunity for marketing and advertising. As Pinterest Focuses On Video, So Should Marketers.

Strategy 195

Strategy Marketing Automotive Campaign 195

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112