Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?

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Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

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Social Media Nielsen Press Release News 167

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. The key is measurement. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

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Nielsen Syndication Wikipedia Tumblr 61

Ignite Social Media

NOVEMBER 14, 2016

While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Don’t expect to see metrics anytime soon. Here are some things to consider as Snapchat heads towards their expected IPO in March. You want follower counts?

Social Media 60

Social Media Nielsen Marketing Syndication 60

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

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Klout Nielsen Influencer Social CRM 159

Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). highlight to tweet).

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Influencer Marketing Nielsen Case Study 60

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. Are you looking for a lift in brand awareness metrics? To gain social followers?

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Influencer Social Media Nielsen Collaboration 97

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

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LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Following up with these metrics at the influencer level is important, as it allows you to optimize your approach and evaluate your relationships accordingly.

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

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Discount UGC How To Apparel 41

Diva Marketing Blog

OCTOBER 5, 2011

It's called measurement and metrics." . "Ah, Back in the Mad Men advertising days broadcast media success was about the reach and numbers. High Nielsen ratings were the gold ring. Our challenge became which ride (metric) to go on first (or pay attention to). Just asking. . Why Toby," You might say. Ah, " I might say.

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Nielsen Metrics Analytics LinkedIn 69

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The sum of all ratings (e.g.,

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Social Media CPC CPA Aggregator 171

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase.

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Google Class Creative Commons Yahoo 254

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence. Connect with Danica!

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence. Connect with Danica!

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

That’s powerful information for them to be able to take to advertisers who would purchase air time during my show. At the end of the day this is a business, and producing great content is only good if it can be sold to sponsors and advertisers. Diva Marketing : Let’s look at what is called “ Social TV ” on a more global basis.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

That’s powerful information for them to be able to take to advertisers who would purchase air time during my show. At the end of the day this is a business, and producing great content is only good if it can be sold to sponsors and advertisers. Diva Marketing : Let’s look at what is called “ Social TV ” on a more global basis.

Travel 40

Travel Hosting Social Media Influencer 40

Diva Marketing Blog

MAY 19, 2009

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. If you can’t add value, you should advertise. Those are old media metrics and only give a small piece of the picture. You have to develop a pitch that is both relevant and adds value to the blog.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Hootsuite

MARCH 3, 2022

Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. This metric can be especially helpful when comparing your content to competitor content. Find a complete list of TikTok analytics and metrics here. Is engagement high on TikTok?

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Engagement Tips Metrics Remix 100

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. A total of 34 advertiser categories represented nearly 800 sponsoring brands.

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Advertising Data Collaboration Blogger 60

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Sharing this with my readers, very well laid out! link] Top ? Thanks for the Radian6 mention.

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Brands Content Social Media Consultant 143

Webbiquity SMM

FEBRUARY 7, 2011

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

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Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Historical data seemed more robust as well. link] Danny Brown Great write-up, Katie. link] martin s.

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Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online).

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Statistics Research Social Media B2B 190

Sprout Social

APRIL 25, 2022

With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Sprout users looking to consolidate all their metrics in a single platform can use our link in bio offering, SproutLink.

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B2B Instagram How To Marketing 121

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today!

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Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

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Instagram Advertising URL FAQ 111

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. As we continue to better define metrics and measurement, you might wonder which social media tactics work best? At the Native Advertising Summit (see?

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Social Media Mobile Nielsen Press Release 164

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Stop shoving social media down my throat by {grow}. And… again.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

OCTOBER 4, 2016

Advertise to potential customers. A study by Union Metrics found that most brands post to Instagram daily. Over the past year-or-so, Instagram has been working with brands to optimize its advertising platform, and the results so far seem great. higher than Nielsen’s norms for online advertising. posts per day.

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Instagram Tips Real Estate Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. Post from @jaybaer today w/@ExactTarget research: [link] [I'm dutifully echoing] [link] Mongoose Metrics Is Twitter 4 biz the echo chamber?

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Social CRM Twitter B2B CoTweet 145