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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image. The team boasts a whopping 11.2

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How I’ve Pivoted to Short-Form Video on TikTok and Reels

Jon Loomer

Like every other “mature” person resistant to this format, I thought it was all dancing, memes, and junk. I’d ultimately create 70 videos in the month of October, publishing at least one video nearly every day of the month beginning October 3. But, I’ve started publishing these videos to YouTube Shorts, too.

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3 Key Takeaways from Advertising Week New York 2019

Likeable

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

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Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

She tweeted: “Me 10 years ago: probably would have played along with the profile picture aging meme going around on Facebook and Instagram Me now: ponders how all this data could be mined to train facial recognition algorithms on age progression” Click To Tweet. Brands still love it as an effective advertising platform. Very plausible.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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5 Ways to Spread Positivity on Social Media

Likeable

From advertising boycotts to the politicization of a global pandemic, social media has grown increasingly toxic and divisive—and it’s no surprise that 41 percent of Gen Z social media users say that social media makes them feel sad, anxious, or depressed. . Whose work has spoken to you recently? Post about it. .

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. — Heather Badenoch ????

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