Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 105

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

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Campaign Brands Influencer Collaboration 304

Ignite Social Media

AUGUST 17, 2020

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Also, check out how political ads may impact paid social campaigns for tips on what you can do during the upcoming U.S.

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Cost Facebook Upcoming How To 205

Jon Loomer

OCTOBER 23, 2019

Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to success.

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Instagram Tips Upcoming Advertising 150

Likeable

OCTOBER 14, 2020

Yet how many brands have detailed contingency plans for the various outcomes of the upcoming election? Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. Remember: after the election, nothing political will be allowed in Facebook advertising.

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Brands Marketing Message Boards Advertising 127

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?

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B2B Marketing Metrics Survey 101

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

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Advertising Platform Twitter Trends 130

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? Vine (6-seconds).

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Video Marketing Vimeo YouTube 133

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. There are currently three options for brands interested in using TikTok for marketing: Creating your channel and uploading videos relevant to your business. But is the app really built for brands?

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Strategy Brands Marketing Authentication 66

Jon Loomer

JULY 29, 2019

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!].

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UGC Facebook CPA Upcoming 167

Keyhole.co

MARCH 4, 2024

Sharing new releases Netflix often shares their latest releases and upcoming shows and movies to build hype among their audience. Ultimately, this content marketing strategy helps them increase their conversions. What is Netflix’s marketing strategy? During this time, their most popular video was Wednesday Addams | Dance Scene.

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Analysis Social Media Strategy Meme 98

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Jon Loomer

AUGUST 9, 2017

Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event. The latest changes give advertisers much more power to target and exclude those who engage with their Events.

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Eventful Facebook Upcoming Advertising 150

Ignite Social Media

DECEMBER 12, 2019

According to e-Marketer forecasts, in 2020 social network ad spending as a whole (not inclusive of management or tool costs) is anticipated to grow by 20.4% Marketers Will Still Invest Primarily in Facebook and Instagram, But Are Wary. As you can see, marketers are planning to continue to invest heavily in Facebook and Instagram.

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Social Media Social Networking Cost Trends 151

Sherrilynne Starkie

FEBRUARY 14, 2019

In the upcoming weeks, Facebook is allowing pages to participate in groups. The feature allows advertisers to target ads to U.S. Advertisers can target audiences by the top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent. A really useful insight to add will even more power to Facebook advertising. –

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Facebook YouTube iPhone LinkedIn 150

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Does how you get there matter? What does each performance goal actually do?

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Eventful Conversation Campaign Types 193

Socialmedia.biz

MAY 11, 2016

T he days of classic marketing strategies are far behind us. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. Photo Courtesy of Buzzoole.

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Influencer Strategy Brands Marketing 68

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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HootSuite Marketing Adwords Campaign 88

The Social Media Incubator

APRIL 3, 2012

Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. “You need to look at Facebook’s potential revenue drivers with this IPO on the horizon,” says Melberg. “Yes, Have you ever tried to search for something on Facebook?

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Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. “You need to look at Facebook’s potential revenue drivers with this IPO on the horizon,” says Melberg. “Yes, Have you ever tried to search for something on Facebook?

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Upcoming Facebook Yahoo Advertising 100

Jon Loomer

OCTOBER 9, 2019

Usually, I have the pleasure of writing about new Facebook Advertising features. As part of this, the advertising goals available for Lead Forms have also changed. There are cases where using other advertising objectives could be beneficial. First, Lead Generation may not be the primary goal for an advertiser.

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Facebook Advertising Embedding Campaign 163

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

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B2B Marketing Loyalty StumbleUpon 206

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. These are projections to pay attention to if your advertising campaigns take a while to build. Personalize your marketing efforts. Which campaigns and content types fell flat? Where is the line?

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Social Media Marketing Policies Advertising 111

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search. Online advertising Use YouTube.

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Activities Social Media How To Marketing 206

Jon Loomer

NOVEMBER 6, 2018

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Learn about my recommended system in our upcoming class! Account organization also has different definitions depending on the advertiser. Definitions. Let me know in the comments below!

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Organization CPA Facebook CPM 166

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. Sign up for one of our upcoming social media conferences.

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Analysis Social Media How To Hashtag 186

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Video ads will bring your marketing efforts to the next level! Vine (6-seconds).

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Video Vimeo Marketing YouTube 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

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Eventful UGC Marketing B2B 100

Jon Loomer

MAY 17, 2018

It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. But in this post, I focus exclusively on the way most advertisers use them: dynamic product ads.). I interviewed marketers about how they’re using dynamic ads, and mastering the topic with confidence.

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Products Facebook Advertising Upcoming 167

Bill Hartzer

MARCH 18, 2011

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. This portfolio will be available at ICAP Ocean Tomo ’s upcoming Spring 2011 Live IP Auction March 31st in New York City. that match against advertisements relating to such topics. .

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Advertising RSS Aggregator StumbleUpon 94

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Influencer Campaign Marketing Fashion 100

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. Platforms soak up a ton of marketing dollars and in many cases aren’t being leveraged fully. One month of 2022 has come and gone, so let’s check in.

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Social Media UGC Trends Organization 196

Jon Loomer

SEPTEMBER 20, 2018

However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. This type of data sharing is common practice in digital advertising realms, but following various challenges (i.e. Confusion About Facebook’s Warning Email to Advertisers.

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Facebook Advertising Review Campaign 167

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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Platform Engagement Hashtag Eventful 152