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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Social Media Today

The latest trends of note for marketers, as identified by TikTok.

Trends 176
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TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Social Media Today

The latest trends of note for marketers, as identified by TikTok.

Trends 137
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Facebook Announces Marketing Insights Sessions for Advertising Week

Social Media Today

Facebook will host seven sessions at Advertising Week, covering a range of key online marketing trends.

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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 252