Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Influencer Marketing . Be On Trend. TikTok is a fast-moving community and trends come and go quickly. As continuing Tik Tok trend, people love recreating trending videos. Tik Tok influencers are powerful. Creativity Matters .

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JANUARY 24, 2019

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. As usual, Terry does an excellent job of explaining advertising insider practices for the layman. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 7, 2013

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Content marketing: feeling ripped off? Featured Headline Marketing'

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

OCTOBER 25, 2018

Messenger is becoming an essential marketing and communications channel. These are designed for performance advertisers and feature call-to-action banners. Using different methodologies and definitions of false news, all three reports find that the overall volume of false news on Facebook is trending downward. — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The trend is driven by Internet communication. It was held at the head office of CIRA in Ottawa. So the process is this. There you have it.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JUNE 15, 2014

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. RadiumOne , an enterprise advertising platform that operates the Po.st Check out the infographic to find out the true facts and trends. Infographic: Native advertising effectiveness.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Digital Advertising. Media/Influencer Relations Earning coverage is essential to marketing and communications success. Facebook users spend 3x more time watching live video than traditional video. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No.

Content 307

Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Thanks to broad scale market consolidation there are much fewer media outlets, reporters and other news professionals than, say, even four or five years ago.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

JUNE 12, 2018

Generation Z is the largest and most diverse generation in US history and Snapchat has published an infographic to explain why this matters for marketers and advertisers. Facebook trends disappear from timeline. Facebook has removed the ‘Trending’ section from user timelines because it has become less useful.

Reddit 133

Reddit Facebook Compete API 133