Jeff Esposito

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Are you ready for Social TV?

Jeff Esposito

Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. You are in marketing. You are looking for tie ins for your advertising program. So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic.

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. No, not the conference attendees, but rather the social media landscape.

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Five for Friday

Jeff Esposito

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps. This is a great piece on how IBM empowers their employees to scale.

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Drawing Inspiration from Party Poker’s Road to Old Trafford Success

Jeff Esposito

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. Ability to Make Things #Trending.

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