The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports. Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. So why did brands miss the mark on social this year?
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