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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. My Top Posts of 2012 on Inbound Marketing and Audience Development.

SEO 100
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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Purchasing Google or Facebook advertising to drive awareness. Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. This is an essential component for SEO success. Sharing on social media.

SEO 159
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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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Fetching Friday – 21 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Search Engines / SEO. Your Opinions Wanted.

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Fetching Friday – 22 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Search Engines / SEO. The Resources Mashup.

Marketing 127
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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.