Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,
Waxing UnLyrical
OCTOBER 19, 2010
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail.
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Waxing UnLyrical
SEPTEMBER 13, 2010
Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.
Waxing UnLyrical
JANUARY 4, 2011
Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. India is the cradle of regional languages. Regardless, thanks for visiting!
Waxing UnLyrical
FEBRUARY 6, 2011
Super Sunday: are you ready for some… advertising! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!
Waxing UnLyrical
FEBRUARY 5, 2011
Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Few could accurately recall details of the commercials. Image: Anne-Lise Heinrichs via Flickr, CC 2.0
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