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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates.

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Land Rover Hashtag-Twitter Hashtags in Advertisements | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Land Rover Hashtag-Twitter Hashtags in Advertisements by Jesse on April 23, 2009 I’ve seen recently that some advertisers are starting to use Twitter’s hashtags in their advertising. Please share!

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Meta Shuts Down Facebook Podcasts

Jon Loomer

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. You could hook up your podcast’s RSS feed to your Facebook page. No advertising. I have a whole bunch of thoughts on this. None of that was possible. Instead, Facebook was merely a destination.

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Keyword Advertising Search Patent Portfolio to be Auctioned

Bill Hartzer

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The collection of patents that will be auctioned off disclose the following: – A content-based method that enhances conventional keyword based advertising approaches produced by a search query.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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Fetching Friday – 21 Marketing Links

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. This Week on Kikolani.