Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. This is possible (and easy) because both Google Tag Manager and YouTube are Google products.

Eventful 185

Eventful Advertising Embedding Conversation 185

Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

Advertising 148

Advertising Campaign Cost Compete 148

Jon Loomer

MAY 22, 2023

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. How and when expansion works is still often misunderstood.

Products 198

Products Advertising Features Groups 198

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 161

Advertising Real Estate Cost API 161

Jon Loomer

MAY 16, 2023

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital. But don’t forget to update your assumptions.

Advertising 175

Advertising Cost Strategy Conversation 175

Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

Advertising 166

Advertising API Apple Privacy 166

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

Advertising 305

Advertising Facebook CPM CPC 305

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. Be careful.

Metrics 164

Metrics CPM Advertising CPC 164

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

MAY 21, 2023

When it comes to Meta advertising, less is more. But even in the cases of big budgets, there are examples of advertisers who are hurting their results by trying to do too much. The expansion products are evidence that Meta wants you to go broader. Keep it simple. Yes, there are exceptions. In some cases, you should.

Advertising 178

Advertising Campaign Groups Groups 178

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. PRODUCT QUALITY: If a potential client’s product is garbage, there is nothing you can do about it.

Advertising 196

Advertising Facebook API Reputation 196

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. Waste is an advertiser’s biggest enemy.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Ignite Social Media

OCTOBER 20, 2021

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Nextdoor Advertising Solutions for Local Businesses and National Brands.

Advertising 155

Advertising Communities Real Estate Price 155

Social Media Strategies Summit

JANUARY 5, 2023

Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. But not all social networks enjoyed equally strong years in 2022.

Trends 298

Trends Social Media UGC Marketing 298

SocialFish

JULY 23, 2020

What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items. Utilizing 3 D Rendering Create Attractive Product Images. Nowadays the product photography is being replaced by 3d rendering. Use quality lighting.

Products 274

Products Film Applications One Spot 274

Ignite Social Media

AUGUST 23, 2021

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. .

Social Networking 155

Social Networking Advertising List Reddit 155

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Here’s my prompt: I am a Facebook advertiser. Be clear about what you need and why.

Advertising 199

Advertising API Facebook Applications 199

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. It will be important that you separate iOS-related factors from those within your control (like copy, creative, targeting, product, etc.). This has been a popular option for brands, advertisers, and agencies lately. Probably not. Be Creative.

Advertising 217

Advertising Facebook Aggregator Eventful 217

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take.

Products 41

Products Marketing eBook Research 41

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

Advertising 145

Advertising Campaign Social Media How To 145

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

MAY 17, 2018

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. We know the flow.

Products 167

Products Facebook Advertising Upcoming 167

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

Tools 172

Tools Price Marketing Template 172

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Far from it.

Advertising 182

Advertising Content Marketing Press Release 182

Sociallyin Insider Blog

SEPTEMBER 23, 2022

It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. “As seen on TV!” We’re all familiar with this type of commercial.

Products 52

Products Strategy Marketing Advertising 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s a very common metric for paid social advertising. What is a Tok?

Social Media 124

Social Media CPA CPM CPC 124

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190